Privacy Policy 

Privacy Policy 

Please read this privacy policy carefully.

By clicking or checking “sign up”, you agree and consent to the collection, use, disclosure, storage, transfer and/or processing of your personal data for the purpose stated in, and under the terms of, Friendship Enterprise Pte Ltd or privacy policy available on the registration page.

You acknowledge that you have read and understood the terms of this privacy policy and that you have agreed and consented to the collection, use, disclosure, storage, transfer and/or processing of your personal data as described and under the terms herein.


1.1. Friendship Enterprise Pte Ltd or and its affiliates (collectively or individually, “Friendship Enterprise Pte Ltd”, “”, “we” or “us” take your privacy seriously. We take our responsibilities under applicable privacy laws and regulations (“Privacy Laws”) seriously and are committed to respecting the privacy rights and concerns of all Users of the website (we refer to the services we provide as described on the website collectively as the “Services”). Users refers to a user who registers for an account with us for use of the Services (individually and collectively, “Users”, “you” or “your”).

1.2. In the course of providing you with the Services, we will be collecting, using, disclosing, storing and/or processing data, including your personal data. “Personal Data” or “personal data” means data, whether true or not, about an individual who can be identified from that data, or from that data and other information to which an organisation has or is likely to have access. Common examples of personal data could include name, contact information and etc.

1.3. This Privacy Policy exists to keep you in the know about how we collect, use, disclose, store and/or process the data we collect and receive during the course of providing the Services to you as a buyer. We will only collect, use, disclose, store and/or process your personal data in accordance with this Privacy Policy.

1.4. It is important that you read this Privacy Policy together with any other applicable notices we may provide on specific occasions when we are collecting, using, disclosing and/or processing personal data about you, so that you are fully aware of how and why we are using your personal data.

1.5. We may update this Privacy Policy from time to time. Any changes we make to this Privacy Policy in the future will be reflected on this page. Where permissible under local laws, your continued use of the Services, access to the Website or use of the Services, including placing Orders (as defined in the Terms of Use) on the Website, or express consent thereto, shall constitute your acknowledgment and acceptance of the changes we make to this Privacy Policy. You agree that it is your responsibility to check back frequently to see any updates or changes to this Privacy Policy. We reserve the right to amend this Privacy Policy at any time.

1.6. This Privacy Policy applies in conjunction with other notices, contractual clauses and consent clauses that apply in relation to the collection, storage, use, disclosure and/or processing of your personal data by us and is not intended to override them unless we state expressly otherwise.

1.7. By using the Services, registering for an account with us or accessing the Services or Website, you acknowledge and agree that you accept the practices, requirements, and/or policies outlined in this Privacy Policy, and you hereby consent to us collecting, using, disclosing and/or processing your personal data as described herein. IF YOU DO NOT CONSENT TO THE PROCESSING OF YOUR PERSONAL DATA AS DESCRIBED IN THIS PRIVACY POLICY, PLEASE DO NOT USE OUR SERVICES OR ACCESS THE WEBSITE.


2.1. Personal data means any information about an individual, whether recorded in a material form or not and whether true or not, who can be identified from that data (whether directly or indirectly), or from that data and other data to which we have or are likely to have access. You agree not to submit any information to us which is inaccurate or misleading, and you agree to inform us of any inaccuracies or changes to such information.

2.2 The personal data that we may collect includes but is not limited to:

  • name;
  • email address;
  • date of birth;
  • billing and/or delivery address;
  • orders and payment information;
  • telephone number;
  • gender;
  • information sent by or associated with the device(s) used to access our Services or the Website;
  • Profile data, such as your username and password, orders related to you, your interests, preferences, feedback and survey responses;
  • marketing and communications data, such as your preferences in receiving marketing from us and third parties, your communication preferences and history of communications with us, our service providers, and other third parties;
  • usage and transaction data, including details about your searches, orders, the advertising and content you interact with on the Website, and other products and services related to you;
  • any other information about the User when the User signs up to use the Services or the Website, and when the User uses the Services or the Website, as well as information related to how the User uses the Services or the Website.

2.3. If you do not want us to collect the aforementioned information/personal data, you may opt out at any time by notifying our Data Protection Officer in writing. Further information on opting out can be found in “Section 14: WITHDRAWAL OF CONSENT TO CONTINUED USE, DISCLOSURE, STORING AND/OR PROCESSING OF YOUR PERSONAL DATA”. Note, however, that opting out or withdrawing your consent for us to collect, use or process your personal data may affect your use of the Services.


We will/may collect personal data about you:

  • When you browse our website (both mobile and web versions);
  • When you apply for, subscribe to, register and/or use our Services or the Website, or set up an account with us;
  • When you submit any form, including, but not limited to, application forms, order forms or other forms relating to any of our products and services, whether online or by way of a physical form;
  • When you activate or use any payment-related functions available on our website or provided by our third party service providers;
  • When you enter into any agreement or provide other documentation or information in respect of your interactions with us, or when you use our services;
  • When you interact with us, such as via telephone calls (which may be recorded), letters, fax, face-to-face meetings, social media platforms and emails, including when you interact with our customer service agents;
  • When you use our electronic services, or interact with us via our application or use services on the Website. This includes, without limitation, through cookies which we may deploy when you interact with our application or website;
  • When you grant permissions on your device to share information with our application or the Website;
  • When you carry out transactions through our Services;
  • When you provide us with feedback or complaints;
  • When you register for a contest; or
  • When you submit your personal data to us for any reason.

The above does not purport to be exhaustive and sets out some common instances of when personal data about you may be collected.


4.1. As with most websites, your device sends information which may include data about you that gets logged by a web server when you browse the website. This typically includes without limitation your device’s Internet Protocol (IP) address, computer/mobile device operating system and browser type, type of mobile device, the characteristics of the mobile device, the unique device identifier (UDID) or mobile equipment identifier (MEID) for your mobile device, the address of a referring web site (if any), the pages you visit on our website and mobile applications and the times of visit, and sometimes a “cookie” (which can be disabled using your browser preferences) to help the site remember your last visit. If you are logged in, this information is associated with your personal account. The information is also included in anonymous statistics to allow us to understand how visitors use our site.

4.2. As when you view pages on our website, when you browse through our website’s contents, most of the same information is sent to us (including, without limitation, IP Address, operating system, etc.); but, instead of page views, your device sends us information on the content, products viewed and/or software installed by the Services and the Website and time.


5.1. Purpose of Use

5.1.1. The personal data we collect from you or via third parties may be used for one or more of the purposes, as follows:

  • To process your orders you submit through the Website;
  • To deliver the products you have purchased through the Website. We may pass your personal information on to a third party (e.g. our logistics partner) in order to make delivery of the product to you;
  • To update you on the delivery of the products;
  • To provide customer service support for your orders;
  • To facilitate your use of the Services or access to the Website;
  • To administer your account (if any) with us;
  • To display your name, username or profile on the Website (including on any reviews you may post);
  • To respond to your queries, feedback, claims or disputes, whether directly or through our third party service providers;
  • To provide you with information we think you may find useful or which you have requested from us (provided you have opted to receive such information);
  • To send you marketing or promotional information about our products and services on the Website from time to time (provided you have opted to receive such information);
  • To help us conduct marketing and advertising;
  • To produce statistics and research for internal and statutory reporting and/or record-keeping requirements;
  • To store, host, back up your personal data;
  • To perform due diligence checks;
  • To understand your user experience with the Services and the Website;
  • To identify visitors to our Website;
    To conduct surveys, including carrying out research on our users’ demographics and behaviour;
  • To conduct data analysis, testing and research, monitoring and analysing usage and activity trends;
  • To further develop our services and to know our buyers better;
  • To conduct automated decision-making processes in accordance with any of these purposes;
  • to consider and/or process your application/transaction with us;
  • to manage, operate, provide and/or administer your use of and/or access to our Services and the Website (including, without limitation, remembering your preference), as well as your relationship and user account with us;
  • to respond to, process, deal with or complete a transaction and/or to fulfil your requests for certain products and services and notify you of service issues and unusual account actions.

5.2. We may share (or permit the sharing of) your personal data with and/or transfer your personal data to third parties and/or our affiliates for the above-mentioned purposes. These third parties and affiliates, which may be located inside or outside your jurisdiction, include but are not limited to:

(a) Service providers (such as agents, vendors, contractors and partners) in areas such as payment services, logistics and shipping, marketing, data analytics, market or consumer research, survey, social media, customer service, information technology and website hosting;

(b) Their service providers and related companies; and

(c) Other users of our Website or Services.

5.3. In disclosing your personal data to them, we endeavour to ensure that the third parties and our affiliates keep your personal data secure from unauthorised access, collection, use, disclosure, processing or similar risks and retain your personal data only for as long as your personal data is needed to achieve the above-mentioned purposes.

5.4. We may also share personal data in connection with any proposed purchase, merger or acquisition of any part of our business, provided that we satisfy the requirements of applicable data protection law when disclosing your personal data.

5.5. We may transfer or permit the transfer of your personal data outside of your jurisdiction for any of the purposes set out in this Privacy Policy. However, we will not transfer or permit any of your personal data to be transferred outside of such jurisdiction unless the transfer is in compliance with applicable laws.

5.6. We may share your personal data with our third party service providers or affiliates (e.g. payment service providers) in order for them to offer services to you other than those related to your use of our Website or our Services. Your acceptance and use of the third party service provider’s or our affiliate’s services shall be subjected to terms and conditions as may be agreed between you and the third party service provider or our affiliate. Upon your acceptance of the third party service provider’s or our affiliate’s service offering, the collection, use, disclosure, storage, transfer and processing of your data (including your personal data and any data disclosed by us to such third party service provider or affiliate) shall be subjected to the applicable privacy policy of the third party service provider or our affiliate, which shall be the data controller of such data. You agree that any queries or complaints relating to your acceptance or use of the third party service provider’s or our affiliate’s services shall be directed to the party named in the applicable privacy policy.


6.1. It is important that the personal data you provide to us is accurate and complete for you to continue using our Website and for us to provide the Services. You are responsible for informing us of changes to your personal data, or in the event you believe that the personal data we have about you is inaccurate, incomplete, misleading or out of date.

6.2. You can update your personal data anytime by contacting us using the contact details below.

6.3. We take steps to share the updates to your personal data with third parties and our affiliates with whom we have shared your personal data if your personal data is still necessary for the above-stated purposes.


7.1. You may request information about your personal data which we have collected, or enquire about the ways in which your personal data may have been used, disclosed, stored or processed by us via the personal account information setting on our Website or by contacting us using the contact details below. You may also request correction of any error or omission in your personal data which we have collected in the same way. In order to facilitate processing of your request, it may be necessary for us to request further information relating to your request. Where permissible under law, we may refuse such correction requests if deemed vexatious or unreasonable.

7.2. Where permitted by applicable data protection laws, we reserve the right to charge a reasonable administrative fee for retrieving your personal data records. If so, we will inform you of the fee before processing your request. Please note that we are not required to respond to or deal with your access request unless you have agreed to pay the fee.


8.1. To safeguard your personal data from unauthorised access, collection, use, disclosure, processing, copying, modification, disposal, loss, misuse, modification or similar risks, we have introduced appropriate administrative, physical and technical measures such as:

  • Restricting access to personal data to individuals who require access;
  • Maintaining technology products to prevent unauthorised computer access;
  • Implementing other security measures as required by applicable law.

8.2. You should be aware, however, that no method of transmission over the Internet or method of electronic storage is completely secure. While security cannot be guaranteed, we strive to protect the security of your information and are constantly reviewing and enhancing our information SECURITY MEASURES.


9.1. We or our authorised service providers may use cookies, web beacons, and other similar technologies in connection with your use of the Services or access our Website.

9.2. When you visit the Website through your computer, mobile device, or any other device with Internet connectivity, our company servers will automatically record data that your browser sends whenever you visit a website, such as the technical data and usage data outlined above.

9.3. This data is collected for analysis and evaluation in order to help us improve our website and the services and products we provide, as well as to help us to personalise the content to match your preferred interests more quickly. The data is also collected to make the Services and our Website more convenient and useful to you, and to provide more relevant advertising related to market products, services and features to you.

9.4. Cookies are small text files (typically made up of letters and numbers) placed in the memory of your browser or device when you visit a website or view a message. They allow us to recognise a particular device or browser. Web beacons are small graphic images that may be included on our Website. They allow us to count users who have viewed these pages so that we can better understand your preference and interests.

9.5. You may be able to manage and delete cookies through your browser or device settings. However, certain cookies are required to enable core functionality (such as adding items to your shopping basket), so please note that changing and deleting cookies may affect the functionality available on the website or through our services.


10.1. We will only retain your personal data for as long as we are either required or permitted to by law or as relevant for the purposes for which it was collected.

10.2. We will cease to retain your personal data, or remove the means by which the data can be associated with you, as soon as it is reasonable to assume that such retention no longer serves the purposes for which the personal data was collected, and is no longer necessary for any legal or business purpose.


11.1. We do not sell products to minors and children (age 18 and below), nor does it intend to provide any of the Services to minors and children. We do not knowingly collect any personal data relating to minors and children.

11.2. You hereby confirm and warrant that you are above the age of 18 and you are capable of understanding and accepting the terms of this Privacy Policy. If you are a minor or child, you may use our Website only with the involvement of a parent or legal guardian.

11.3. As a parent or legal guardian, please do not allow minors or children under your care to submit personal data to us. In the event that such personal data of a minor and child is disclosed to us, you hereby consent to the processing of the minor’s and child’s personal data and accept and agree to be bound by this Privacy Policy and take responsibility for his or her actions.

11.4. We will not be responsible for any unauthorised use of the Services on the Website by yourself, users who act on your behalf or any unauthorised users. It is your responsibility to make your own informed decisions about the use of the Services on the Website and take necessary steps to prevent any misuse of the Services on the Website.


12.1. We or our authorized service providers and advertising partners may from time to time use “cookies” or other features to allow us or third parties to collect or share information in connection with your use of our Services or Website. These features help us improve our Website and the Services we offer, help us offer new services and features, and/or enable us and our advertising partners serve more relevant content to you, including through remarketing. “Cookies” are identifiers that are stored on your computer or mobile device that record data about computer or device, how and when the Services or Website are used or visited, by how many people and other activity within our Website. We may link cookie information to personal data. Cookies also link to information regarding what items you have selected for purchase and web pages you have viewed. This information is used to keep track of your shopping cart, to deliver content specific to your interests, to enable our third party advertising partners to serve advertisements on sites across the internet, and to conduct data analysis and to monitor usage of the Services.

12.2. You may refuse the use of cookies by selecting the appropriate settings on your browser or device. However, please note that if you do this you may not be able to use the full functionality of our Website or the Services.


13.1. Our Website may contain links to other websites operated by other parties, such as our business affiliates or payment service providers. We are not responsible for the privacy practices of websites operated by these other parties. You are advised to check on the applicable privacy policies of those websites to determine how they will handle any information they collect from you.

13.2. We therefore have no responsibility or liability for the content, security arrangements (or lack thereof) and activities of these linked sites. These linked sites are only for your convenience and you therefore access them at your own risk. Nonetheless, we seek to protect the integrity of our Website and the links placed upon each of them and therefore welcome any feedback about these linked sites (including, without limitation, if a specific link does not work).


14.1. You may communicate the withdrawal of your consent to the continued use, disclosure, storing and/or processing of your personal data by contacting us using the contact details below, subject to the conditions and/or limitations imposed by applicable laws or regulations.

14.2. Please note that if you communicate your withdrawal of your consent to our use, disclosure, storing or processing of your personal data for the purposes and in the manner as stated above or exercise your other rights as available under applicable local laws, we may not be in a position to continue to provide the Services to you or perform any contract we have with you, and we will not be liable in the event that we do not continue to provide the Services to, or perform our contract with you. Our legal rights and remedies are expressly reserved in such an event.

14.3. You may unsubscribe from receiving marketing information at any time by contacting us using the contact details below. We may use your contact information to send newsletters from us and from our related companies.


15.1. If you have any queries or complaints about this Privacy Policy or how we handle your personal data, please feel free to contact us via our online chat service or as follows:

Tel: +65 8600 7223

Email: [email protected]

Last modified: 31st December 2021